When you started being a photographer you thought it would mean lots of taking photos and not much else. Or I did at least, and I quickly learned that working for yourself can feel totally overwhelming at times. So it’s time to learn how to work smarter and not harder. It’s not being lazy, it’s being strategic with your time and effort and it’s called automation.

Most social media apps can be run by third-party automation apps. I’m a huge fan of Tailwind, but Hootsuite is another popular one for Instagram as well is linked with a few other social media platforms.. With Tailwind you can line up a queue of images, with their description and links, and Tailwind will set up a pin schedule based on your analytics of when your followers are most accurate. Amazing, right? With this, you can spend an hour a week lining up all your pins for the week, and spend more time on engaging followers.

For Instagram, there’s a few different options to automate your posts. With the new change of the algorithm, it seems harder to get your work seen on the platform. But the new algorithm responds to engagement, so it’s worthwhile to spend some time each day engaging with your followers as well as other users. With your posts automated and time saved thinking up captions and what to post daily, this gives you more time to work on engaging with other users on the platform and getting your posts seen.

Doing batches of things at a time is more efficient than doing one thing a few times a day, or over a week. If you’re sitting down to write one blog post, write 5 and schedule them being posted. Same with your social media posts. Research into apps that can do your tasks better than you can, and implement them.

During a day it can feel overwhelming with the number of tasks at hand. The more of them that happen automatically free up valuable time that could be spent in other ways. Having systems in place, and committing to consistency within them is what brings tangible results. It may feel strange to give up control of the little things, but the time saved in the big picture is absolutely worth it.

3/18/19

How To Automate Your Social Media

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copyright Kim Akrigg 2019