Branding photos are such an essential part of communicating who you are and what you do! From your website to social media, it helps clients so much to be able to picture who you are and what working with you looks like. Everyone has an iPhone these days and it can be so tempting to try and just put it together yourself, but let’s be real it never comes out the way you envision it! Ouch, right? Sorry to drop that on you, but unless you’re a professional photographer(or have lots of experience), it’s never quite the same! Not to mention if you’re running your business you don’t have time to be trying to do every single thing in your business and maintain your sanity!
Hire the right person! Working with a branding photographer who’d vision fits with yours will save you time and money while making you look more professional and communicate your message. How much to spend? It’s a tough question! Generally, I’d say the most you can afford, but just because something is expensive doesn’t mean it’s the best! I’d say pick someone who’s images look like the images you want! There’s no point asking a photographer who’s style is dark and moody if you want light, bright and colourful! Investing in photography is just as important as investing in other aspects of your business! Find out how many images you’ll get from the session, and you can repurpose these images everywhere! Use them on socials, email campaigns, Pinterest, your website design. Great images can really bring your website to life in a way that stands out!
Here are some images from a recent branding shoot I did for Brisbane based salon Little Birdie Hair Co! The brief was that Tenille wanted headshots for all her staff that felt natural and candid and images of the salon to use for social media marketing. In my sessions, I work with clients to figure out what images they need for what platforms, the look and feel of their brand and try to capture the essence of that. My strength as a photographer is making people feel comfortable and getting a natural feeling portrait quickly! I know that time is money so I shoot quick and edit quickly as well. I hate the stories of people waiting 6 months to get their photos back.
If you’re in Brisbane and want to check out Little Birdie Hair Co, you can check out their site HERE. They’re sustainable and vegan-friendly which I think is amazing!
If you’re interested in chatting with me about booking in a branding session, head to my contact page!